Amakuru - Abakoresha Amazon 'Snatches' Temu na SHEIN, Bafitiye Akamaro Itsinda ry'Abagurisha b'Abashinwa

Ikibazo cya Temu muri Amerika
Nk’uko amakuru aheruka aturuka mu kigo gishinzwe isesengura ry’abaguzi (Consumer Edge) abigaragaza, kugeza mu cyumweru cyarangiye ku ya 11 Gicurasi, amafaranga yakoreshejwe kuri SHEIN na Temu yagabanutseho hejuru ya 10% na 20%.
Uku kugabanuka gukabije kwabaye nta nteguza. Similarweb yavuze ko urujya n'uruza rw'abantu kuri izi mbuga zombi rwatangiye kugabanuka buhoro buhoro nyuma y'uko politiki y'imisoro itangajwe muri Mata.
Mu gusuzuma impamvu, politiki y’imisoro yongereye ikiguzi cy’ibikorwa. Nubwo amasosiyete yombi yagerageje kugabanya ibiciro by’ibiciro, yahise yisubiraho kugira ngo hirindwe ko abaguzi bakomeza gutakaza byinshi.
Abasesenguzi ba Similarweb bagaragaje ko iterambere ry’ibigo byombi ryari ryaragabanutse cyane mu gihembwe cya mbere cya 2025, ariko ihungabana ry’imisoro ryabaye ikintu cya nyuma cyavunitse umugongo.
Amakuru agaragaza ko nyuma y’itangazwa rya politiki y’imisoro, imiterere y’ubucuruzi bw’abaguzi yahindutse cyane. Amasambu y’ubucuruzi bwo kuri interineti nka TikTok Shop na Dhgate yahuye n’izamuka ry’ibiciro mu gihe gito, mu gihe amasambu yashyizweho nka SHEIN na Temu yahuye n’impinduka mu miterere y’igihe kirekire.
Ben Parkes, umusesenguzi w’ubujyanama mu bucuruzi muri Similerabweb, yagize ati: “Isoko rya Amerika ryiteguye kuvugurura, kandi urwego rw’ikoreshwa rya SHEIN na Temu ntabwo rushobora kuzamuka ku rwego rwo hejuru rwari rusanzweho.”
Muri uru rwego, Amazon yabaye inyungu ikomeye mu mpinduka mu ikoreshwa ry’imideli ryihuse. Parkes yagize ati: “Abacuruzi b’imyenda basanzwe kuri platform ya Amazon barimo kwiyongera cyane mu gihe bakomeza imiterere y’ibyiciro byabo.”
Abagurisha ba Amazon barungukira ku nyungu zabo
Amakuru afatika agaragaza ko icyiciro cy’imyenda y’abagore ya Amazon cyiyongereyeho hejuru ya 26% mu mezi atandatu ashize, aho bitatu muri bitanu bya mbere ari abacuruzi b’abashinwa bakoresha umuyoboro w’ibikoresho bya Amazon. Byongeye kandi, 92% by’imyenda y’abagore kuri platform ya Amazon ituruka ku bagurisha b’aba gatatu.
Muri rusange aya maduka akoresha ibikoresho bya Amazon FBA, bibafasha kwirinda ingaruka z'imisoro mu gihe bagenzura ko ibicuruzwa bigezwa ku gihe.
Urugero, ikirango cy’imyenda y’abagore cyo muri Shenzhen, cyagurishwaga icyarimwe kuri SHEIN na Temu, cyimukiye kuri Amazon FBA bitewe n’ingaruka z’imisoro.
Uhagarariye iki kigo yagize ati: “Nubwo ikiguzi cy’imikorere cyiyongereye nyuma yo kwinjira muri Amazon, mu gihe kirekire, ni ingirakamaro cyane ku iterambere ry’iki kigo mu gihe kizaza.”
Isosiyete ihuza ubucuruzi n'inganda yo muri Hangzhou nayo yavuze ko nyuma yo guhindura icyitegererezo cya FBA, inyungu mbumbe yabo nta kintu yahungabanyije cyane. Kuri ubu, ikirango cyabo kiri mu myanya makumyabiri ya mbere mu myenda y'abagore, aho ibicuruzwa bicuruzwa birenga igihumbi ku munsi.
Ariko, bamwe mu bagurisha imyenda bagaragaje ibitekerezo bitandukanye ku bwiyongere bw’urujya n’uruza rw’abantu. Amasosiyete menshi y’imyenda yatangiye kwinjira muri Amazon ku bwinshi nyuma yo kubona ayo mahirwe, bishobora guteza indi ntambara y’ibiciro mu cyiciro cy’imyenda y’abagore isanzwe ihanganye, bikongera kugabanya inyungu ku bagurisha bafitanye isano.
Mu buryo bunyuranye, icyiciro cy’imyenda y’abagabo kigaragaza ishusho itandukanye—iterambere ryayo mu mezi atandatu ryari 4% gusa, nta bagurisha b’Abashinwa bari mu bigo bikomeye, naho abandi bagurisha bangana na 57%. Parkes yongeyeho ati: “Inzira y’igihe kirekire ntabwo isobanutse neza, ariko ikoreshwa ry’imyenda y’abagore rigaragara ko ririmo kwerekeza kuri Amazon.”
Amazon yumvise neza ko ari amahirwe. Yatangaje ko yongereye umunsi wayo wa mbere kuva ku minsi ibiri kugeza ku minsi ine, ifatwa nk'ihagarikwa ry'agateganyo mu gihe cy'intege nke ku bijyanye n'imideli yihuta. Umucuruzi wa gatatu wa Amazon utazwi yavuze ko uru rubuga rurimo gushaka abacuruzi bambukiranya imipaka bafite ubunararibonye mu mideli yihuta kandi bagatanga politiki zo gushyigikira urujya n'uruza rw'abantu.
Abahanga mu nganda basesenguye ko Amazon igamije gufata isoko mu gihe cy’ibibazo bya SHEIN na Temu.
Ariko, inyungu ku isoko ntizari zihariwe gusa na Amazon. Amakuru ya Consumer Edge agaragaza ko amasosiyete y’imideli yihuta nka ASOS na Zara na yo yungukiye ku ihindagurika ry’amafaranga yakoreshejwe n’abahoze bakoresha SHEIN/Temu.
Byongeye kandi, abacuruzi bagurisha ku giciro gito nka Ollie's Bargain Outlet, ibigo by’imikino nka Columbia na Foot Locker, amaduka manini nka Bloomingdale's na Nordstrom Rack, ndetse n’ibigo by’imyenda y’urubyiruko nka Aeropostale na American Eagle byose byabonye izamuka ry’imigabane.
Kwagura Uretse Amerika
Kubera ko bahanganye n'ikibazo cyabo, SHEIN na Temu ntibahisemo kwicara gusa.
Parkes ahanura ko amasosiyete nka Temu azatangiza iterambere ry’imiyoboro y’ibikoresho byo mu gihugu muri Amerika: “Impinduka nini mu nganda z’imideli zo muri Amerika ziri mu miyoboro y’ibikoresho byo mu gihugu. Mbere, bishingikirizaga kuri politiki y’umubare muto cyane wo kohereza mu mapaki mato, ariko ubu buryo burimo guhura n’imbogamizi.” Ubwo Temu yasubiragamo gahunda yayo yo kongera ibiciro ku misoro, yavuze ko izatwara ikiguzi ikoresheje uburyo bwo kubishyira mu bikorwa mu gihugu.
Hagati aho, izo mbuga zombi zishobora kuba zarohereje ingengo y'imari yazo yo kwamamaza ku masoko atari muri Amerika, amakuru agaragaza ko mu byumweru bitatu bya mbere bya Gicurasi, ibicuruzwa bya Temu mu muryango w’ubumwe bw’ibihugu by’Uburayi byiyongereyeho 60%, ugereranyije n’izamuka rya 40-50% muri Werurwe na Mata.
Ukurikije ibihugu, Ubufaransa bwabonye iterambere ryihuse cyane (rirenga 100% ukwezi ugereranyije n’ukwezi muri Gicurasi), rishobora kuba ryaratewe no kwiyongera kw’amatangazo yo mu gihugu. Ibicuruzwa bya SHEIN mu muryango w’ubumwe bw’ibihugu by’Uburayi byazamutse hafi 20% muri Gicurasi (ugereranije n’imibare ibiri iri hasi muri Mata), aho isoko ry’Ubwongereza ryagaragaje iterambere ry’umwaka ushize rya hafi 50%.
Abasesenguzi bavuze bati: “Ibigo byombi birimo guteza imbere ibikorwa bitandukanye mu karere, wenda mu rwego rwo kwitegura kwiyongera kw’ibibazo by’ubucuruzi. Iyi miterere y’iterambere ishobora gukomeza cyangwa ndetse no kwihuta, ariko amaherezo biterwa n’imiterere y’amategeko mu Burayi.”
Ariko, bashimangiye bati: “Amerika iracyari isoko ry’ingenzi. Iterambere mu Burayi ntirishobora gukuraho igabanuka rya Amerika; muri rusange ntabwo ari icyizere kuri bo.”
Serivisi yacu y'ingenzi:
·Ubwato bwo mu mazi
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